Friday, February 8, 2008

Britney Promotion

This is the first studio album for which Spears did not do any promotion prior to its release with the exception of her performance at the 2007 MTV Video Music Awards. However, Jive posted the commercial for the album, which was in rotation on television and on its official YouTube page.

In addition to the official "Piece of Me" music video, the "Britney Spears Wants a Piece of You" contest, in which fans could create videos for "Piece of Me" single themselves using MTV.com's Video Remixer, began on November 30, 2007. The winning video aired on TRL on December 20, 2007. MTV, Jive Records, and Spears herself chose the winner.

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